【deep mud dual eroticism】
Too Much of a Good Thing
On History
An ad by Mensing & Stecher, ca. 1870.
Fact: two hundred years ago today, eight Londoners drowned in a flood of beer.
I don’t know what else to say.
I guess I can tell you a little about it: how it began at the Meux and Company Brewery on Tottenham Court Road, where an enormous vat ruptured, unleashing more than a hundred thousand imperial gallons of beer; how the force of that gushing beer apparently caused the brewery’s other vats to rupture, thus sending some 1,470,000 liters of beer into the streets; and how that beer washed through a nearby home, killing a mother and daughter as they took tea. The Timesreported that “inhabitants had to save themselves from drowning by mounting their highest pieces of furniture.” And the story goes that that the beer deluged right through a living room where a wake was in progress, killing a few mourners with intoxicating irony.
When I learned of the flood, my first question wasn’t “How many people died?” It was “What kind of beer was it?” And according to no less reputable a source than FunLondonTours.com, the answer is porter. Porters tend to be pretty strong, so anyone who managed to gulp down a few mouthfuls as he or she was enveloped by the beer wave … well, you can see where I’m going with this.
For more on the flood, check out Atlas Obscura.
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