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LONDON -- A new sexual violence awareness campaign has created a code word for people who feel in danger in a bar.

The 'Ask for Angela' initiative, which forms part of Lincolnshire county council's recent #NoMore sexual violence and abuse campaign, introduced a new code word for people to use in situations where they felt unsafe.

A poster from the campaign which outlined the tool has gone viral, with more than 21,000 retweets and 28,000 likes. Many have called for the initiative to be rolled out nationwide.

"Are you on a date that isn't working out? Is your Tinder or POF date not who they said they were on their profile? Do you feel like you're not in a safe situation? Does it all feel a bit weird?" reads the poster.

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"If you go to the bar and ask for 'Angela', the bar staff will know you need help getting out of your situation and will call you a taxi or help you out discreetly without too much fuss," the poster continues.

The 'Ask for Angela' tool was rolled out in conjunction with Lincoln's Pubwatch scheme which liaises with police to make pubs safer.

"We wanted to do this in a more organised way, and worked with Lincoln's Pubwatch scheme to get the bars in the area to take part," Hayley Child, substance misuse and sexual violence and abuse strategy coordinator for Lincolnshire County Council, told Mashable.

"We'd seen that a few individual pubs had done similar messages saying that if people's dates weren't going well the bar staff would help and call them a cab," Child continued.

Child said that people from around the country have sent the council messages telling them what a great idea this is.

The permanent 'Ask for Angela' initiative is part of the council's #NoMore campaign, which aims to promote a culture change in relation to sexual violence and abuse.

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