【2006 Archives】

Crafting the perfect Instagram caption006 Archivesbe hard.

For some (celebrities), remembering to delete the instructions from your branded content sponsor when posting to Instagram can be even harder.

The Real Housewives of New York Citystar Ramona Singer accidentally pasted a private message from someone at skincare company Rodan + Fields as the caption of her Instagram post, therefore revealing their sponsored content deal.

The accidental part of the post reads:

Here is the draft with some language for the post - if we could have Ramona add something personal in about why she feels confident going makeup free that would be great. Happy to make any changed you'd like. The link to R+F is linked to her personal page on their site and the Instagram is linked to her acct as well.

Singer (or more likely her social media team, based on the third person language about her) noticed the error and edited the post by removing the above text.

View this post on Instagram

Singer is not the first influencer to fall prey to a sponsored content slip up. Scott Disick and Naomi Campbell both made the same mistake recently, and were also both quick to revise their posts.

Despite getting paid thousands of dollars for endorsing sponsored content on social media, these celebrities have shown us that a few thousand dollars can't buy the effort to draft a full social media post.

Hopefully The Real Housewives of New York City's camera crew caught Singer in the moment she found out what she'd done so we can all go through it with her.

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