【rhamba eroticism】

LONDON -- Guys,rhamba eroticism forget everything you've heard. Contouring's sharp angles and exaggerated lines are a thing of the past. This summer, it's all about the romance of the English rose. 

SEE ALSO: Men, anti-grooming is the biggest grooming trend of 2016

If you already have a rosy complexion or a propensity for blushing, then this look won't be very difficult to achieve. If not, it might be time to invest in some powder blusher or a tint stick. 

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Models at Topman design's Spring/Summer 2017 show during men's fashion week looked decidedly flushed, and it wasn't just around the cheeks. 

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According to a Topman statement, the models' hair and makeup conveys "the look of a boy who has been out all night and slept in the sun all day." 

"He appears slightly sunburnt and his hair has the look of of being freshly showered."

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But, that does not mean we should all be ditching the suncream (something you should never, ever do). This is a look that can be painlessly and harmlessly achieved with makeup. 

Just like contouring, Topman's look isn't just focussed on the cheeks, it extends to the forehead too. 

Topman's show styled itself as a "celebration of Britain," drawing nostalgic inspiration from Britain's seaside towns like Margate, Torquay and Blackpool. 

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Rosy hues weren't just spotted at Topman during men's fashion week, however. 

At Sibling's SS17 show, models sported a boyish glow that -- just like Topman's look -- extended above the eyebrows. 

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Sibling's look took its inspiration from across the pond, from Miami and California's poolside scenes. 

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Off the catwalk, the rosy glow was present, if not considerably subtler. The look was pared back and natural, and grooming limited to bare essentials. 

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Topman's just-showered look was also spotted on the streets of London. 

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So, if you've already got a glow to your cheeks, then -- good news -- you're bang on trend.

Via Giphy

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