【The Never Ending Love Story】

SAVE $30.10:As of April 4,The Never Ending Love Story CMF Watch Pro Smartwatch is available for $38.90 at Amazon. That’s 44% off its usual $69.00 list price.

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Opens in a new window Credit: Cmf / Nothing CMF Watch Pro Smartwatch $38.90 at Amazon
$69 Save $30.10

Sometimes a deal drops that makes me do a double take, then open three tabs just to make sure I’m not hallucinating. This is one of those. CMF Watch Pro is currently just $38.90 on Amazon, which is absurd when you factor in what this little wrist computer actually does.

I mean, 1.96 inches of AMOLED display is already way more screen than most budget watches dare to offer. It’s crisp, it’s bright, and it doesn’t look like you’re wearing a plastic calculator from the '90s. I like that. It’s also IP68 waterproof, which means you don’t have to baby it when it rains or during sweaty workouts. If your lifestyle includes walking fast enough to break a sweat, congrats — this one’s built for you.

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Let’s talk about the health tracking. I don’t expect perfection from a sub-$40 smartwatch, but this one checks heart rate, sleep stages, blood oxygen, and even tries to read your stress levels. I can't vouch for its emotional intelligence, but it does keep tabs on your pulse when your boss sends that “quick follow-up” email.

• Price:$38.90 $69.00

• Retailer:Amazon

• Display:1.96-inch AMOLED

• Operating System:Wear OS

• Connectivity:Bluetooth

• Special Features:Bluetooth calling with AI noise reduction, multi-system GPS, heart rate and sleep tracking

• Water Resistance:IP68

• Color Options:Ash Grey (featured), Black Grey, Silver

• Compatible Devices:iOS and Android

There’s also built-in GPS that doesn’t require tethering to your phone, so your runs and hikes aren’t tied to your pocket. Bluetooth calling is onboard, and it even comes with AI noise reduction, which is basically code for “you won’t sound like you’re calling from a wind tunnel.”

This isn’t an Apple Watch killer. Let’s not get wild. But for less than 40 bucks, I’d argue it’s punching far above its price bracket. I think it’s a no-brainer for anyone who wants the smartwatch basics without the price tag that usually comes with them.