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This year's Black Friday and Watch Sisters Seduction OnlineCyber Monday deals are nearing their end, but Giving Tuesday has arrived to ensure some of your money goes to causes that truly matter.

Giving Tuesday — the self-titled "global generosity movement" — was founded in 2012, and is now celebrated every year on the Tuesday after Thanksgiving. It's a day to give back and connect with charitable organizations, especially after a weekend of holiday shopping. According to the campaign, Giving Tuesday 2019 raised $511 million in online donations and a total $1.97 billion in both online and in-person efforts.

This year, the campaign is connecting with givers online through its virtual headquarters, Instagram livestreams, and community-specific campaigns that centralize online donations. These campaigns include #GivingBlackTuesday, a database of Black-founded nonprofits organized by Give Black, #GivingTuesdayLGBT, a central donation site for LGBT organization across the country, as well as the Giving Tuesday mutual aid hub, which connects givers to their local mutual aid networks. A full list of Giving Tuesday initiatives can be found on the campaign's website.

If you can't participate financially, check out Giving Tuesday's list of alternative ways to give back through volunteering or other means of paying it forward, like hosting donation drives or sending supplies directly to essential workers. You can also follow the campaign's Do Good Calendar for daily action items during the month of December.

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1. Facebook

Starting on Dec. 1, Facebook will match up to $7 million in donations to U.S. nonprofits made on Facebook's website. The first $2 million of donations will be matched at 100%, while the remaining $5 million will be matched at 10%. The campaign will continue until it reaches $7 million.

2. No Kid Hungry

All donations made on Dec. 1 will be matched up to $200,000 thanks to a partnership between No Kid Hungry and Citibank. Donation matches also apply to participating live streams for the year-round Stream for No Kind Hungry initiative. You can still sign up to host a fundraising stream for Giving Tuesday or join the initiative's Discord to donate to a participating streamer.

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3. T-Mobile

T-Mobile's #CaptureKindness campaign, which began on Nov.13 and ends on Dec. 4, will continue to donate $10 to Feeding America for every act of kindness shared with the #CaptureKindess hashtag, up to $1 million. On Giving Tuesday, the company will donate an additional $1 (the equivalent of ten meals) for every user that clicks on the Feeding America icon in the company's T-Mobile Tuesdays app, up to $500,000. The company's goal is to donate 15 million meals this year.

4. Chewy

Pet brand Chewy will donate up to $2 million in supplies to animal shelters nationwide for every dollar spent on Dec. 1. Purchases can be made on Chewy.com or on the company's Wish List, which allows customers to purchase and ship items directly to animal shelters.

5. Donors Choose

On Dec. 1, DonorsChoose, a nationwide crowdsourcing platform for teachers, will match all donations made to individual campaigns in partnership with the photo-sharing app Family Album. Donation matching began at 7 a.m. ET.

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6. Planned Parenthood Federation

For this year's Giving Tuesday, all donations made to Planned Parenthood before midnight will be matched dollar for dollar, with donation matching capped at $100,000.

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7. World Food Programme

The United Nation's World Food Programme is matching donations for its Yemen relief fundraiser up to $225,000. The funds will go towards providing 3,000 families with a month's worth of meals. Donation matching ends at midnight on Dec. 1.

8. Human Rights Watch

On Dec. 1, all donations to Human Rights Watch will be matched at five times the donated amount, up to $100,000.

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9. Southern Poverty Law Center

Thanks to a group of donors, all donations made to the Southern Poverty Law Center before 11:59pm will be double matched, up to $355,000.

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10. Impossible Foods

During the month of December, Impossible Foods, creator of the Impossible Burger, will donate an equivalent amount of Impossible burgers to Feeding America food banks nationwide for every package purchased on the company's website (up to 100,000 burger patties).

11. Penguin Random House

Publishing company Penguin Random House — in collaboration with We Need Diverse Books, a nonprofit that promotes more diverse children's literature— will donate one book to the nonprofit for every book purchased.

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12. Etsy

Up to $50,000 in donations made to the Etsy Disaster Relief Fund on Dec. 1 will be matched by the company, as part of a partnership with CERF+, a nonprofit that provides emergency assistance to artists. The company already contributed $250,000 to the fund. The fund provides grants to eligible Etsy sellers who have been impacted by natural disasters.

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13. Sesame Street

As part of Giving Tuesday, all donations made on Dec. 1 to Sesame Workshop, the nonprofit behind Sesame Street's educational programming, will be matched dollar for dollar.

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UPDATE: Dec. 1, 2020, 3:44 p.m. EST The story has been updated to include additional Giving Tuesday campaigns.