【Hot Movies Archives】

Looks like China's beaten Kanye West to it.

An unofficial Yeezy store has opened in the Chinese city of Wenzhou -- and Hot Movies Archivesit's filled with knockoffs.

SEE ALSO: Kanye's sneakers appear in the most unexpected place: 'Splatoon 2'

The store's clearly not afraid about trademark violations, and is proudly displaying the word Yeezy in bold on its storefront, according to multiple social media posts from passers-by.

Original image has been replaced. Credit: Mashable

Not going to lie, the inside looks like a pretty nice sneaker shop:

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

This Tweet is currently unavailable. It might be loading or has been removed.

But to us, the best part of the store is its neighbour, New Bunren:

Original image has been replaced. Credit: Mashable

The fake Yeezys aren't cheap

But the shoes don't come at knock-off prices.

According to a report by China Network, the shoes sell for an average of $151 (999 yuan) -- which is quite a lot to shell out for a fake.

A genuine Yeezy pair will set you back around $200, though resellers in the market are exploiting limited stock, and charging exorbitant prices into the thousands.

And the fakes aren't even carbon copies.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The most glaring difference is that they carry the words "Yeezy" on them, instead of the trademark "SPLY".

Original image has been replaced. Credit: Mashable

The store even offers personalised designs, allowing you to customise your "Yeezys" to any design of your liking.

Original image has been replaced. Credit: Mashable

According to China Network, the operation is not entirelyshady -- sort of.

The trademark to "Yeezy" was registered in 2013, by a Mr Hu, the owner of the store that the news outlet spoke to.

"Some time ago, the relevant authorities have ruled that the Yeezy trademark, which we registered with our company, is valid," he told the China Network.

A representative at LegalHoop, a trademark registration firm, also confirmed to Mashablethat the mark "Yeezy" had already been taken and registered in 2013 across several categories.

We're unable to confirm if the Wenzhou Haifan Trading Company is actually the firm who opened the Yeezy store, but it's a bit of a coincidence that the store also happens to be set up in -- where else -- Wenzhou.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

Still, there's hope for Kanye yet. He may still be able to contest the trademark.

Last year, China's supreme court ruled in favour of U.S. basketball player Michael Jordan, after a Chinese sportswear company used his Chinese name for their products.

Qiaodan (Jordan's name in Chinese) Sports said it had registered the name more than a decade ago, but Jordan's lawyers successfully argued that they had used his name without his permission.

So who knows, perhaps it won't be long before Kanye comes knocking on their door.

---

Featured Video For You

---

These sneakers change design with the touch of your smartphone

---