【The Pursuit of Lust 4 (2024)】

Gwenyth Paltrow's Goop,The Pursuit of Lust 4 (2024) a "lifestyle brand," is known for giving bizarre new-age health advice like giving yourself coffee grind enemas and steaming your vagina.

A group of artists parodied Goop and created "goob," a "new Gwyneth Paltrow." Its slogan is "feel overwhelmingly calm."

With headlines like "Listen to Your Body: Your Migraines are Podcasts Trying to be Produced" and "Is the Soul More Supple When You've Been Divorced? We Asked Two Dogs for Some Answers," it doesn't soundthatdifferent from actual Goop headlines.

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Meditative orgasms: Goop headline or goob predictive text?

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This isn't Botnik Studios', a "human-machine creative," first content parody. During the Winter Olympics, they used predictive text to write an article about the event, which included phrases like "all four athletes kicked a podium over and over" and "Team Britain's Mom got a gold medal in smiles."

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Botnik Studios uses predictive text to create fake articles often, like this parody of a New York Times Modern Love column, which asks, "Have you ever had sex with a fiddle?"

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They've also trained a neural network with thousands of band names to generate a Coachella lineup that actually seems real.

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Technology is amazing -- especially if it's being used to create fake lifestyle brands.