【Busty Lifeguards (2010)】

Playboy playmate Jaylene Cook has p*ssed off a lot of people.

The Busty Lifeguards (2010)model from New Zealand (or Aotearoa) uploaded an Instagram post that was not very sensitive to the Maōri people of her home country. And the internet noticed.

The model summited Mount Taranaki -- a 8,000-foot tall peak on the country's North Island -- last weekend. To celebrate the achievement after 12 hours of hiking, she had her partner, filmmaker Josh Shaw, take a picture of her butt-naked, save for her sneakers, gloves and a hat.

WE DID IT!! This was BY FAR the hardest thing I have ever done! Both mentally and physically. 2 minutes out of the car park I was already hurting, sweating and ready to turn back 😂 But it's amazing what you can accomplish with the encouragement and support of your partner! I could not have done this without you babe @thejoshshaw! • 🏔 Mount Taranaki Summit 🔭 9000ft ❄️ -11'C/35km winds 🏃🏻‍♀️ 12.6km (1.6km elevation) ⏰ 2am - 6.30pm (12hr hike time) 💪🏼 20kg pack (Josh had 40kg 😱) • This climb has forever changed me. I proved just how far I could push myself and I am truely proud of my accomplishment. This mountain was steep, rugged, ever changing and just pure brutal! Safe to say, I will never do it again 😅

A post shared by Jaylene Cook (@jaylenecook_) on Apr 28, 2017 at 4:48pm PDT

She wrote along the photo, "This climb has forever changed me. I proved just how far I could push myself and I am truely [sic] proud of my accomplishment."

But the derrière-flaunting photo is raising eyebrows among Maōri Taranaki people who see the volcano a sacred space that was seized by the New Zealand government for more than 100 years.

In a BBCinterview, a local Maōri academic, Dennis Ngawhare, said, "It's like someone went into St. Peter's Basilica in the Vatican and took a nude photo."

A similar situation with tourists stripping down for an Instagram photo disrespected the local religion at a sacred spot in Borneo, back in 2015.

A local New Zealand mayor told the BBCthe photo of Cook itself is not the issue -- it's where it was taken. "It is just inappropriate to take on top of Mount Taranaki because it is a place with great deal of importance for the Maori community," Neil Volzke said.

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It's not clear if Cook understands how inappropriate her photo is or the spiritual and cultural importance behind the mountain.

In the four days it's been up she's received more than 15,400 likes and hasn't edited her caption to acknowledge the disrespect commentators believe she's shown the Maōri community.