【The Farmer’s Bride Requires Care! Part 2: The Organic Grand Strategy (2021)】

Everything old is The Farmer’s Bride Requires Care! Part 2: The Organic Grand Strategy (2021)new again.

Lyft, one of the leading ride-hailing services in the U.S., announced Monday that it is testing a new option to let customers pre-order rides up to 24 hours ahead of time. The test is currently under way in San Francisco.

The feature — common to traditional car services and a popular request for customers of on-demand startups like Uber and Lyft — will cost users a little extra. The minimum fare will be higher, according to a Lyft spokesperson, with different price points currently being tested.

"While on-demand rides remain core to our platform, we’re thrilled to offer even more options to passengers — as well as another opportunity for drivers to earn," Lyft said in a statement about the new feature.

Demand for this feature is clearly there, as evidenced by the existence of third-party applications like TaxiLater which helps Uber customers schedule rides for later. 

A spokesperson for Lyft said it was important to offer the option to provide "additional peace of mind" to customers planning important trips to the airport and other destinations. 

For drivers, the option could prove to be more complicated. 

"The biggest difficulty with pre-scheduled rides for drivers is that they have to clear out their schedule ahead of time in order to make sure that they're available," said Harry Campbell, a driver for Uber and Lyft and creator of The Rideshare Guy, a popular blog for drivers in the industry. "They will need to stay local on their regular on-demand rides leading up to the pre-scheduled ride."

By requiring a higher price minimum on the scheduled rides, however, Lyft may be able to ensure drivers that it's worth any extra aggravation. 

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