【Peter Baumgartner】

Over 80 fact-checking organisations have Peter Baumgartnercome together to list four simple ways YouTube could combat the rampant spread of misinformation on their platform, if it felt so inclined.

In an open letter to YouTube CEO Susan Wojcicki, The International Fact-Checking Network's called out YouTube as "one of the major conduits of online disinformation and misinformation worldwide," and proposed it partner with them to implement policies for combating misinformation.

"YouTube is allowing its platform to be weaponized by unscrupulous actors to manipulate and exploit others, and to organize and fundraise themselves," the letter stated. Signed by dozens of fact-checking organisations from across the globe, U.S. signatories include FactCheck.org, MediaWise, PolitiFact, and The Washington Post Fact Checker.

"Your company platformhas so far framed discussions about disinformation as a false dichotomy of deleting or not deleting content," the letter continued. "By doing this, YouTube is avoiding the possibility of doing what has been proven to work: our experience as fact-checkers together with academic evidencetells us that surfacing fact-checked information is more effective than deleting content [original emphasis]." 

While COVID-19 misinformation is the most immediately obvious issue, The International Fact-Checking Network noted YouTube has hosted medical misinformation such as false cancer curesfor years. Political misinformation and hate speech are also significant concerns, with the letter claiming their damaging impact has been seen in multiple countries including Germany, Brazil, Taiwan, and, of course, the U.S.

"The examples are too many to count," The International Fact-Checking Network wrote. "We are glad that the company has made some moves to try to address this problem lately, but based on what we see daily on the platform, we think these efforts are not working — nor has YouTube produced any quality data to prove their effectiveness."

Last September, YouTube announced an update to its medical misinformation policy that would ban dangerous anti-vaccination content.

YouTube declined to comment on whether it would be taking up The International Fact-Checking Network's invitation to collaborate, but said in a statement to Mashable that it considers the situation to have "more nuance" than simply requiring more fact checking.

"Fact checking is a crucial tool to help viewers make their own informed decisions, but it’s one piece of a much larger puzzle to address the spread of misinformation," YouTube spokesperson Elena Hernandez said in a statement to Mashable.

Hoping to staunch the tide of misinformation, The International Fact-Checking Network's letter offered YouTube four simple suggestions on how it could stop facilitating the spread of misinformation. These are:

1. Commit to "meaningful transparency" on misinformation by supporting independent research, and publishing its full misinformation moderation policy — including the data powering its moderation algorithm.

2. Investing in independent fact-checking, while prominently debunking misinformation and providing context either superimposed on misleading videos or as extra video content.

3. Prevent YouTube's algorithm from recommending videos by creators whose content is repeatedly flagged as disinformation (particularly where they monetise their content).

4. Expand its efforts to combat misinformation in languages other than English, and provide country-specific data. The International Fact-Checking Network noted that misinformation on YouTube flew under the radar particularly in non-English speaking countries.

YouTube told Mashable it currently works with international publishers to add third-party context in information panels under some videosin some countries, and is looking to expand this further. The company also noted it already has policies against COVID-19 misinformation that "poses a serious risk of egregious harm,"hate speech, harassment, and election misinformation, and claims its systems "raise authoritative content and reduce recommendations of borderline misinformation in all countries [in which they] operate." The Google News Initiative (Google owns YouTube) gave the International Fact-Checking Network $1 million "to bolster fact checking and verification efforts across the world," Hernandez said.

Of course, The International Fact-Checking Network's point is that YouTube's current policies historically haven't appeared terribly effective, and that more needs to be done. It also probably shouldn't be recommending "borderline misinformation" at all.

"Over the years, we’ve invested heavily in policies and products in all countries we operate to connect people to authoritative content, reduce the spread of borderline misinformation, and remove violative videos," said Hernandez. "We’ve seen important progress, with keeping consumption of recommended borderline misinformation significantly below 1% of all views on YouTube, and only about 0.11% of all views are of violative content that we later remove. We’re always looking for meaningful ways to improve and will continue to strengthen our work with the fact checking community."

However, these seemingly small percentages add up to a lot when you consider that YouTube has over 2 billion monthly logged-in users.

"And every day, people watch over a billion hours of video and generate billions of views," YouTube boasts.

That means videos with misinformation get tens of millions of views every day, no matter how YouTube tries to spin it.